How to Include Your Customer Support Team in Your Marketing Strategy?
Don't worry if you don't know how to include your customer support team in your marketing campaigns. Here we will explain it to you. Most of the small businesses believe that both of these aspects are different from each other. Yes, they are different but nowadays you can use customer support teams for marketing purposes.
Here we have a few tips for you to explain everything. Small businesses think that it will be like an overload of work on the customer support team. That team is just for customer support service, and if we assign marketing tasks to the team, then it will be like killing our customer support system. But we are not going to impact your customer support system in any negative way. We will help you enhance the marketing strategy with the help of the customer support team. So without wasting time let's start including the customer support team in the marketing strategy.
Why Customer Support & Marketing Should Be Together?
The first reason behind this combined strategy is that it will save a lot of money, energy, time and resources for any business. No matter if you have a separate budget for customer support and marketing. You can use the combined version of both of these services to enhance the user experience along with saving a lot of money and time. Also, it is easy to market your new products or services through customer support systems, because customers listen to the support team more sincerely as compared to the marketing team.
Tips To Include Customer Support Team In Marketing
Following are some of the tips that you can use to get your customer support team included in your marketing strategy. There can be many other ways to do it, but we have researched a lot to find the best ways for you to include your customer support team in marketing.
#1. Collect More Info From Customers
The first task that you can assign to your customer support team to include them in a marketing strategy is the collection of information. You need a lot of information from your customers. If your marketing team calls your customers and asks for information, most of the customers will decline by providing information. But when it comes to the customer support team, they can easily get information collected from your customers. And you know that more information about your audience means more accurate results in marketing.
#2. Use The Information In Buyer Personas
After you have collected information from your customers through your customer support team. You have to implement or use that particular information as buyer personas. It will be up to your marketing team how it cooperates with the customer support team while collecting or using the information as buyer personas.
#3. Include Them In Content Creation
You can include your customer support team members directly in the content creation process. Your customer support team knows very well what customers want to get from you. So it will be a very helpful thing if you have customer support team members in your content creation team.
#4. Get More Ideas From Support Team
You have to get more ideas from the support team. As we have mentioned above that your customer support team knows more about your audience or customers. So whenever you are preparing a new marketing strategy, you must have to consult with the customer support team.
#5. Encourage For Social Media Connectivity
You can instruct your customer support team to encourage customers for more social media connectivity. It will be like direct marketing. Your customer support team is the only team that will directly communicate with your customers so frequently. So the customer support team can easily encourage your audience to follow your brand on social media or connect via any other medium similar to social media.
#6. Train Team For Sales Pitch
Your customer support team knows how to solve the queries of your customers. But they may not know how to pitch for more sales. But if you pay time to train your customer support team for sales, then it will be a golden opportunity for you to get more sales.
#7. Show Catalog To Customers
Provide a way for your customer support team to show product or service catalog to your customers while communicating with them. No doubt there will be some prospects or leads who will convert directly after having a look at the product catalog.
You can see that a customer support team is a great tool for marketing. But it can be helpful only if properly include your customer support team in your marketing strategy. Your marketing strategy will be enhanced in a way to provide you with more accurate and quick results after you include the customer support team. There are thousands of ways to include your customer support team in your marketing campaign, but you can easily do it by following the above-mentioned ways.