7 Steps for Website Design that Sells
In this day and age, no business can survive without a website. However, if you want a website that does more than provide basic company info, getting the design right is a must. It’s just that people often judge a website based on its look and they won’t even check out your products if the look of your website doesn’t seem to be appealing. But how exactly do you design a website that sells? Here are seven steps you can take that are guaranteed to help you make more sales and increase your profit.
Define the purpose of your website
The first thing you have to do when designing a website for your business is to define its purpose. Obviously, you want it to help you make more sales and give your profit a boost. But there’s much more to website design and if you want it all to work, it’s critical to ensure your visitors come across something authentic and engaging. If they see you’re there just to make sales, chances are they won’t stick around. Think about the way you want to approach people who enter your website and see if there’s a way to integrate it into your home page.
Opt for user-friendly lingo
If you’ve been operating in the same industry for years, you’re familiar with all the vocabulary regarding your operations but your customers aren’t. This means you have to be extra careful when picking the navigation language and labeling. You want users to interpret and understand everything on your site and they won’t be able to do it if the lingo you use doesn’t correlate with their understanding of the sector you’re in. Think of it this way – if it takes more than a second for a user to figure out what the name of a button on your home page means, you might want to replace it with something more familiar.
Choose the right colors
Valuable brands care about color. This doesn’t only include the colors on their logo and uniforms but colors on their website as well. If you want users to really engage in the content you came up with, choosing the right website color scheme is a must. In order to do this, you first have to understand how colors affect emotions and think about hues your target audience prefers. You can learn about color psychology at The Next Web. Messing around with colors is usually a good idea but it’s still recommended to keep the most of the text on your website in black on a white background or vice versa.
Include calls to action
Call to action is a marketing term for prompting an immediate response. Websites that include calls to action tend to get more engagement and these companies make more sales. It’s just that most users are influenced by the text that appears on the website and if you get it right, there should be nothing stopping you form encouraging them to do something you want them to. Most websites use phrases such as “Join our community” or “Book your next adventure” and it’s your job to find calls to action that work for you. If you need some inspiration, just visit AskGamblers and check out their calls to action.
Link the logo to your home page
This may seem a bit obvious but it can’t be stressed enough just how important linking the logo to your home page is. Users that want to be forced to click the “back” button to go back to your site’s home page. By linking the two, you make sure they can do it with just a single click of a button. This increases your chances of making sales as visitors won’t leave your website if the first few products they checked out isn’t what they were looking for when they clicked on your link.
Make it mobile-friendly
It’s estimated that more than 5 billion people across the globe now have mobile devices and most of them prefer browsing the web on their smartphones and tablets over PCs. This is exactly why it’s every business owner’s job to have someone help them optimize their website for mobile. Fail to do this and expect most users to give up on your site as soon as they realize the buttons on your home page aren’t aligned the way they’re supposed to be. In case you’re not sure how to do it, just take a look at BuzzFeed and how their site loads on your smartphone.
Rely on internet conventions
Many up-and-coming entrepreneurs want to come up with a way to make their websites completely unique. Although there’s nothing wrong with trying to stand out from the crowd, it’s important to rely on internet conventions when designing your website. Just think about it, conventions exist because they’re based on ideas that have proven to be effective. So, instead of trying to come up with unique ideas, make sure you place your company’s logo at the top of your site and put all your buttons right underneath it.
Over to you
Take these seven steps and designing a website that’ll help you increase your sales shouldn’t be tough. Just remember to keep an eye for new web design trends that keep emerging and update your site on a regular basis.