5 Tips To Enhance Your Brand Image Within Your Business
Major brands all have a distinct personality. While many of these companies provide similar things, you’d never mix up Nordstrom for Walmart, Apple for Microsoft, McDonald’s for In-n-Out Burger, the Ritz for Holiday Inn or Emirates for Southwest Airlines. Brands all have different attributes in order to attract a certain type of customer. Follow these simple tips to improve the way your brand is seen by your customers:
1. Know Yourself Well
Before enhancing your brand image, you need to know and understand your starting position. Have a look at your brand and be honest with yourself about what you see. Ask yourself these three questions:
Why do clients choose you over your competitors?
How does your brand compare to your competitors?
How would you change your brand to serve your clients better?
2. Work Out How to Appeal to and Attract the Right Customers
You need to enhance your brand image by making it appeal to your target audience. Many companies create brand images that reflect their view of the world instead of their customers. This is usually a mistake. This is about what colors should you use, what images work well, and which font suits your business. Customers will judge you on your brand image, so it’s a good idea to spend some time getting it right.
Once you’ve finalized the design of your brand, you should advertise it as much as possible. The more times people see your brand, the more likely they are to pay you a visit. Advertising online is a great way to increase the number of customers through your door. To enhance your brand image, you could also have some printed workwear made for you and your employees to wear. The more places that you advertise, the better.
3. Communicate Your Values
It’s not just your website and collateral that communicate your messages to your clients; everyone who works for you is a brand ambassador. You need to make sure you hire people who reflect the image you want to portray. Set the tone and enhance it by making sure that all your employees know what your company stands for and the type of customer experience you want to provide.
4. First Impressions are Important
The majority of people will judge a business on their first impression of it, so making a good first impression is important. If their initial impression is good, then they are likely to investigate further, but if it's bad, then they might choose to leave or are unlikely to return again.
5. Consistency is Key
Consistency is important if you want to build your brand and increase the number of customers you have. Customers prefer knowing what to expect from a company. This means that you and your employees all need to offer the same level of service and quality of experience. A customer is more likely to return to a place where they know how they are going to be treated.
Enhancing your brand image can increase the number of customers you have by making you stand out from your competitors. Follow some of these top tips above and you’ll be well on the way the being one of the best.